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Marketing and Promotion

We start with a detailed author questionnaire and use it to determine the best way to promote your book. Our marketing strategies are not "off the rack" plans but uniquely designed to promote your book. We can prepare press kits and news releases, do phone follow-up and media research, arrange book signings, speaking tours, and radio and television appearances. Our in-house publicists know who all the leading reviewers and distributors are, and while they can't promise you rave reviews, they can promise that serious attention will be given your work. Through a New York affiliate, we can sell subsidiary rights for promising titles. We also coordinate direct mail and advertising campaigns within your budget. What's more, we provide training, so you can cut costs by doing as much promotion as suits your talents and personality.

_____ Two Hours Preliminary Consultation and Procedures Development

We will help you develop your invoicing, returns, and discounts policies, STOP order requirements, shipping, receiving, and returns information for use with the book and, if desired, audio and video trade markets. This item is not necessary if you have already developed these policies and the attendant forms: $150.

"It's been a pleasure to do business with you, and may this be the beginning of a long and mutually profitable association."

- Saul Kraft, Milford, Mass.

"I am getting so many wonderful comments on the quality of my book. Sales have been steady, and I am amazed how popular it is here in Alaska, possibly more so than in Minnesota, but when I was home this summer it was the #1 best-seller there."

- Dorothy Carlson, Anchorage, Alaska

"Your marketing and promotion thoughts are good, hard ones, and deserving of my thought. I am delighted to have such a comprehensive critique of my book and look forward to talking about it, then making decisions about its production."

- Robert F. Cooper, author, Serenade to the Blue Lady

Filing of Publication and Copyright Forms

ISBN logbook application for your publishing company, including $269.95. R.R. Bowker fee: $345.

RUSH fee for ISBN logbook: $75

Bar Code acquisition: $40

Advance Book Information filing (Books in Print): $75

Copyright registration in your name (includes $45 fee paid to Register of Copyright): $120

Wilson Cumulative Index application: $50

SAN (Standard Address Number) application: $180

Library Of Congress Number and CIP Datablock Choices

You may choose one of the following options:

Library of Congress Number application and follow-up with finished copy: $75

CIP Datablock with LCCN from the Library of Congress: $100. For this form, we need to send a galley of your complete book to the Library of Congress with the forms. We'll receive the completed CIP with LCCN 3–6 weeks after we submit the forms.

LCCN with PCIP datablock prepared by a library specialist: $275

Consultation with Cynthia Frank (please call ahead for an appointment): $150 per hour. Staff Consultation: $75 per hour.

Access to Baker & Taylor: We will fill out and file your Baker & Taylor Vendor Profile Questionnaire, Application and New Title Information Sheet (including $295 Baker & Taylor fee). This will give your product access to the national book and library market: $445.

Outreach to Other Wholesalers and Nonexclusive Distributors

We will send sample copies of your product to appropriate wholesalers and non-exclusive distributors and facilitate contracts on your behalf. Our price includes preliminary telephone contact, one hour of follow-up via phone or mail, and a verbal report to you regarding status. $150 per company, except for Ingram Express, which costs $300.

_____ Ingram Express ($300)

_____ Partners

_____ Partners/West

_____ Koen

_____ New Leaf

_____ Quality Books

_____ Unique Books

Other _____________________

Other _____________________

Outreach to Exclusive Distributors: We will send sample copies of your book to appropriate exclusive distributors and facilitate contracts on your behalf. Our price includes preliminary telephone contact, one hour of follow-up via phone or mail, and a verbal report to you regarding status. $150 per company.

_____ Consortium

_____ Publishers Group West (PGW)

_____ Independent Publishers Group (IPG)

Partners (exclusive division)

Other ____________________

Other ____________________

 

_____ Production of Prepublication Review Copies

Production of 30 prepublication review copies (paperback, perfect bound, 65# colored cover stock, printed with black ink throughout). Includes photocopy master and design and production of typeset prepublication cover copy. Up to 224 pages, 5.5 x 8.5: $650. (For other format size and page counts, please request bid.)

Please Note: we do not recommend sending out prepublication review copies unless telephone follow-up is planned.

_____ Send Out Prepublication Review Copies

We will ship 30 prepublication review copies with press releases, cover letters and return post cards to appropriate reviewers, distributors, catalogs, and bookclubs. Price includes writing of specific cover letters targeted to reviewers, distributors, catalogs, and bookclubs, packaging, handling, and verbal report on responses: $725. For written report, please add $100.

_____ Send Out Advance Copies

We will ship 30 advance copies (finished copies of the book) with press releases, cover letters, and return postcards to appropriate reviewers, distributors, catalogs, and bookclubs. Price includes writing of specific cover letters targeted to reviewers, distributors, catalogs, and bookclubs, packaging, handling, and verbal report on responses: $725.

For written report, please add $100.

Please Note: we do not recommend sending advance copies unless telephone follow-up is planned.

Book Cover Mailings

_____ A. Mail 30 book covers, cover letters, press releases, and return request cards to additional appropriate distributors, wholesalers and catalogers (those not sent a prepublication copy). Price includes writing of specific cover letters, packaging, handling, record keeping, incidental correspondence, telephone follow-up to top prospects, and verbal report: $330.

_____ B. Mail 50 book covers, cover letters, press releases, and return request cards to additional potential reviewers and buyers (including newsletters published by appropriate organizations and foundations.) Price includes writing of specific cover letters, packaging, handling, record keeping, incidental correspondence, and verbal report: $525.

_____ C. Mail 100 book covers, cover letters, press releases, and return request cards to bookbuyers from our database. Price includes writing of specific cover letters, packaging, handling, record keeping on responses, incidental correspondence, and verbal report: $1000.

Radio/TV Interview Outreach

We will write and place a half-page ad on your behalf in Radio/TV Interview Report or other similar publications. $75 per hour copy writing. Ad space billed separately, as per publication. Internet (e.g., Guestfinder or ShowIdeas.com) placement is also available. Please inquire.

Broadcast Fax Support for Radio/TV Appearances

We will write and fax press releases to potential buyers and reviewers (wholesalers, newspapers, bookstores) within the geographical areas reached by your radio/TV appearances. Price includes phone charges and up to 50 faxes per appearance. In the case of national programs, we will target major metropolitan areas, national buyers, and reviewers. $100 per appearance. Not recommended if no author tour is planned.

Database

We will use our extensive databases and book promotion resources (we receive and enter weekly updates from the book trade) to create a custom database for the promotion and marketing of your book. This custom database will focus on appropriate reviewers in the book/audio/video industry, distributors and wholesalers, and retail reviewers. If you would like to provide additional contacts to be added to this custom database, we will include up to 50 additional names at no extra charge. Includes printout of custom database and labels (if requested): Please inquire .

Trade and Retail Show Representation

We will distribute materials at the American Booksellers Association Convention, an American Library Association Convention, the Pacific Northwest Bookseller's Association Convention and The San Francisco Festival of Books. At these shows we will distribute review copies and press materials (if available) to appropriate reviewers, sales reps, booksellers, and distributors, and meet personally with booksellers, distributors, and wholesalers, negotiate agreements with them on your behalf and take orders for your book, focusing on area specialists. This price does not include production or printing of promotional materials: $600. - $1000.

Promotional Writing/Press Release

We will write, prepare, and typeset promotional copy, including press release and two sets of return post cards. (We will send you a comprehensive author questionnaire): $550 if author provides answers to our complete author questionnaire; $700 if questionnaire is not completed.

Additional copy writing for prepublication reviews, testimonial sheets, media questions, other additions to the promotional materials or later revisions of the press release, if necessary, will be billed at $75 per hour. Research for promotional writing, if requested, is charged at $75 per hour plus expenses.

Press Kits

Prepare fifty press kits. This includes materials and complete assembly. (Trimming and application of extra book covers, if ordered, to front of portfolio, choosing best order–based on recipient–and colors for available press materials, collating and inserting press materials, packaging for mailing or shipping, and record keeping.) Does not include printing of cover overruns, photocopying, or postage: $300.

Additional kits available at $6. each.

Cooperative Mailings

_____ A. Cooperative Review Mailing to 4000 newspapers nationwide, with reproduction of book cover, review, interview, and sales information. Price: $305 - $405, depending on imprint.

_____ B. Cooperative Bookstore Mailing to 4500 stores nationwide. Price: $320 - $420 depending upon imprint.

_____ C. Target Market Mailing to 10,000 genre-specific reviewers, book buyers and acquisitions librarians. Price: $445 - $545 depending upon imprint.

These prices include book cover reproduction, copy writing, printing, and mailing, but not mail or telephone follow-up on responses, which will come via bounce-back reviewer cards. Follow-up is charged at $75 per hour, plus postage, shipping and photocopying.

Library Mailings

_____ A. Public Library Mailing to 3900 acquisition librarians throughout the US. Price: $250 to $350, depending upon imprint, (includes postage) + cost of 3900 flyers. (We would be happy to design and produce flyers for you. Please inquire for prices.)

_____ B. College, Junior College and University Library Mailing to 4300 acquisition librarians throughout the US. Price: $285 - $385 depending upon imprint chosen, (including postage) + cost of 4300 flyers. (We would be happy to design and produce flyers for you. Please inquire for prices.)

Cooperative Catalog Advertising

Please call for details.

_____ Presentation of Your Title to the Chains

We will present your book, press materials, and marketing plan to the national buyers for Borders/Waldenbooks and Barnes & Noble. (Price does not include preparation of press materials or marketing plan.) Please allow at least 60-90 days (Borders sometimes takes longer) for chain response. This service should be used only for titles that have national appeal. Local and regional titles demand a different approach to the chainstores (please inquire): $250.

Special Projects

$75 per hour. (Includes "pitching" interviews, feature stories, sidebars to print and radio/TV media, website consultation, copywriting, marketing plans, contract negotiations with wholesalers, media coaching for interviews, and many other special projects. Please inquire.)

Important Note: Unless noted above, the prices in this proposal do not include shipping, photocopying, or postage; these charges will be billed separately.

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