Marketing and Promotion
We start with a detailed author questionnaire and use it to
determine the best way to promote your book. Our marketing strategies
are not "off the rack" plans but uniquely designed to promote
your book. We can prepare press kits and news releases, do phone
follow-up and media research, arrange book signings, speaking
tours, and radio and television appearances. Our in-house publicists
know who all the leading reviewers and distributors are, and
while they can't promise you rave reviews, they can promise
that serious attention will be given your work. Through a New
York affiliate, we can sell subsidiary rights for promising
titles. We also coordinate direct mail and advertising campaigns
within your budget. What's more, we provide training, so you
can cut costs by doing as much promotion as suits your talents
_____ Two Hours Preliminary Consultation and
We will help you develop your invoicing, returns, and discounts
policies, STOP order requirements, shipping, receiving, and
returns information for use with the book and, if desired, audio
and video trade markets. This item is not necessary if you have
already developed these policies and the attendant forms: $150.
"It's been a pleasure to do
business with you, and may this be the beginning of a long
and mutually profitable association."
- Saul Kraft, Milford,
"I am getting so many wonderful
comments on the quality of my book. Sales have been steady,
and I am amazed how popular it is here in Alaska, possibly
more so than in Minnesota, but when I was home this summer
it was the #1 best-seller there."
- Dorothy Carlson, Anchorage,
"Your marketing and promotion
thoughts are good, hard ones, and deserving of my thought. I am delighted to have such a comprehensive
critique of my book and look forward to talking about it,
then making decisions about its production."
- Robert F. Cooper, author,
Serenade to the Blue Lady
Publication and Copyright Forms
ISBN logbook application for your publishing company, including
$269.95. R.R. Bowker fee: $345.
RUSH fee for ISBN logbook: $75
Bar Code acquisition: $40
Advance Book Information filing (Books in Print): $75
Copyright registration in your name (includes $45 fee paid
to Register of Copyright): $120
Wilson Cumulative Index application: $50
SAN (Standard Address Number) application: $180
Library Of Congress Number and CIP Datablock
You may choose one of the following options:
Library of Congress Number application and
follow-up with finished copy: $75
CIP Datablock with LCCN from the Library of Congress: $100.
For this form, we need to send a galley of your complete book
to the Library of Congress with the forms. We'll receive the
completed CIP with LCCN 3–6 weeks after we submit the
LCCN with PCIP datablock prepared by a library specialist: $275
Consultation with Cynthia Frank
(please call ahead for an appointment): $150 per
hour. Staff Consultation: $75 per hour.
Access to Baker & Taylor: We will fill out and file your
Baker & Taylor Vendor Profile Questionnaire, Application
and New Title Information Sheet (including $295 Baker &
Taylor fee). This will give your product access to the national
book and library market: $445.
Outreach to Other Wholesalers
and Nonexclusive Distributors
We will send sample copies of your product to appropriate wholesalers
and non-exclusive distributors and facilitate contracts on your
behalf. Our price includes preliminary telephone contact, one
hour of follow-up via phone or mail, and a verbal report to
you regarding status. $150 per company, except for Ingram Express,
which costs $300.
_____ Ingram Express ($300)
_____ New Leaf
_____ Quality Books
_____ Unique Books
Outreach to Exclusive Distributors: We will send sample copies
of your book to appropriate exclusive distributors and facilitate
contracts on your behalf. Our price includes preliminary telephone
contact, one hour of follow-up via phone or mail, and a verbal
report to you regarding status. $150 per company.
_____ Publishers Group West (PGW)
_____ Independent Publishers Group (IPG)
Partners (exclusive division)
_____ Production of Prepublication Review Copies
Production of 30 prepublication review copies (paperback, perfect
bound, 65# colored cover stock, printed with black ink throughout).
Includes photocopy master and design and production of typeset
prepublication cover copy. Up to 224 pages, 5.5 x 8.5: $650.
(For other format size and page counts, please request bid.)
Please Note: we do not recommend sending out prepublication
review copies unless telephone follow-up is planned.
_____ Send Out Prepublication Review Copies
We will ship 30 prepublication review copies with press releases,
cover letters and return post cards to appropriate reviewers,
distributors, catalogs, and bookclubs. Price includes writing
of specific cover letters targeted to reviewers, distributors,
catalogs, and bookclubs, packaging,
handling, and verbal report on responses: $725. For written
report, please add $100.
_____ Send Out Advance Copies
We will ship 30 advance copies (finished copies of the book)
with press releases, cover letters, and return postcards to
appropriate reviewers, distributors, catalogs, and bookclubs.
Price includes writing of specific cover letters targeted to
reviewers, distributors, catalogs, and
bookclubs, packaging, handling, and verbal report on responses:
For written report, please add $100.
Please Note: we do not recommend sending advance copies unless
telephone follow-up is planned.
_____ A. Mail 30 book covers, cover letters, press releases,
and return request cards to additional appropriate distributors,
wholesalers and catalogers (those not sent a prepublication
copy). Price includes writing of specific cover letters, packaging,
handling, record keeping, incidental correspondence, telephone
follow-up to top prospects, and verbal report: $330.
_____ B. Mail 50 book covers, cover letters, press releases,
and return request cards to additional potential reviewers and
buyers (including newsletters published by appropriate organizations
and foundations.) Price includes writing of specific cover letters,
packaging, handling, record keeping, incidental correspondence,
and verbal report: $525.
_____ C. Mail 100 book covers, cover letters, press releases,
and return request cards to bookbuyers from our database. Price
includes writing of specific cover letters, packaging, handling,
record keeping on responses, incidental correspondence, and
verbal report: $1000.
We will write and place a half-page ad on your behalf in Radio/TV
Interview Report or other similar publications. $75 per hour
copy writing. Ad space billed separately, as per publication.
Internet (e.g., Guestfinder or ShowIdeas.com) placement is also
available. Please inquire.
Fax Support for Radio/TV
We will write and fax press releases to potential buyers and
reviewers (wholesalers, newspapers, bookstores) within the geographical
areas reached by your radio/TV appearances. Price includes phone
charges and up to 50 faxes per appearance. In the case of national
programs, we will target major metropolitan areas, national
buyers, and reviewers. $100 per appearance. Not recommended
if no author tour is planned.
We will use our extensive databases and book promotion resources
(we receive and enter weekly updates from the book trade) to
create a custom database for the promotion and marketing of
your book. This custom database will focus on appropriate reviewers
in the book/audio/video industry, distributors and wholesalers,
and retail reviewers. If you would like to provide additional
contacts to be added to this custom database, we will include
up to 50 additional names at no extra charge. Includes printout
of custom database and labels (if requested): Please
Retail Show Representation
We will distribute materials at the American Booksellers Association
Convention, an American Library Association Convention, the
Pacific Northwest Bookseller's Association Convention and The
San Francisco Festival of Books. At these shows we will distribute
review copies and press materials (if available) to appropriate
reviewers, sales reps, booksellers, and distributors, and meet
personally with booksellers, distributors, and wholesalers,
negotiate agreements with them on your behalf and take orders
for your book, focusing on area specialists. This price does
not include production or printing of promotional materials:
$600. - $1000.
We will write, prepare, and typeset promotional copy, including
press release and two sets of return post cards. (We will send
you a comprehensive author questionnaire): $550
if author provides answers
to our complete author questionnaire;
$700 if questionnaire is not completed.
Additional copy writing for prepublication reviews, testimonial
sheets, media questions, other additions to the promotional
materials or later revisions of the press release, if necessary,
will be billed at $75 per hour. Research for promotional writing,
if requested, is charged at $75 per hour plus expenses.
Prepare fifty press kits. This
includes materials and complete assembly. (Trimming and application
of extra book covers, if ordered, to front of portfolio, choosing
best order–based on recipient–and colors for available
press materials, collating and inserting press materials, packaging
for mailing or shipping, and record keeping.) Does not include
printing of cover overruns, photocopying, or postage: $300.
Additional kits available at $6. each.
_____ A. Cooperative Review Mailing to 4000 newspapers nationwide,
with reproduction of book cover, review, interview, and sales
information. Price: $305 - $405, depending on imprint.
_____ B. Cooperative Bookstore Mailing to 4500 stores nationwide.
Price: $320 - $420 depending upon imprint.
_____ C. Target Market Mailing to 10,000 genre-specific reviewers,
book buyers and acquisitions librarians. Price: $445 - $545
depending upon imprint.
These prices include book cover reproduction, copy writing,
printing, and mailing, but not mail or telephone follow-up on
responses, which will come via bounce-back reviewer cards. Follow-up
is charged at $75 per hour, plus postage, shipping and photocopying.
_____ A. Public Library Mailing to 3900 acquisition librarians
throughout the US. Price: $250 to $350, depending upon imprint,
(includes postage) + cost of 3900 flyers. (We would be happy
to design and produce flyers for you. Please inquire for prices.)
_____ B. College, Junior College and University Library Mailing
to 4300 acquisition librarians throughout the US. Price: $285
- $385 depending upon imprint chosen, (including postage) +
cost of 4300 flyers. (We would be happy to design and produce
flyers for you. Please inquire for prices.)
Please call for details.
_____ Presentation of Your Title to the
We will present your book, press materials, and marketing plan
to the national buyers for Borders/Waldenbooks and Barnes &
Noble. (Price does not include preparation of press materials
or marketing plan.) Please allow at least 60-90 days (Borders
sometimes takes longer) for chain response. This service should
be used only for titles that have national appeal. Local and
regional titles demand a different approach to the chainstores
(please inquire): $250.
$75 per hour. (Includes "pitching" interviews,
feature stories, sidebars to print and radio/TV
media, website consultation, copywriting, marketing
plans, contract negotiations with wholesalers,
media coaching for interviews, and many other
special projects. Please inquire.)
Important Note: Unless noted above, the prices in this proposal
do not include shipping, photocopying, or postage; these charges
will be billed separately.