long does it take from the time I send you a
finished manuscript until I receive finished
It usually takes
three to six months, depending on several factors.
Forms filing and permissions for quoted material
can add a month or more to a schedule, but for most
books figure one to four weeks for page design,
typesetting, cover design and proofing. Paperback
printing generally takes 25 working days; hard
cover printing generally takes 35 working days. Add
five working days for the blueline proof, another
five for a cover proof and five to ten working days
for freight. Other tasks like editing, indexing,
and interior illustrations (or a custom
illustration for your cover) take additional time.
We have turned books around in less than thirty
days, but many printers charge extra for rush
forms will I need?
The first form you
will need to file is the ISBN (International
Standard Book Number). The ISBN is used for
identifying your book, much the same way that a
social security number identifies you. Each edition
and binding of every title must have a different
ISBN number. It is how bookstores, wholesalers and
distributors keep track of your book and place
In order to receive
an ISBN, you must contact the U.S. ISBN Agency (www.isbn.org), 121
Chanlon Road, New Providence New Jersey 07974, Toll-Free
(877-310-7333) and request an ISBN application and instructions.
you return your application, a $269.95 fee for
standard 10 day turnaround or $344.95 for priority 72
hour turnaround will be required.
You will then receive a list of ISBNs, all beginning with
the publisher identification prefix uniquely assigned to your
company. At this point all you need
to do is assign one of the numbers to your book.
You don't need to start at the top of your list of
numbers, just be sure each book you publish has a
different number assigned to it.
Once you have assigned an ISBN
to you product you should register your title(s) with Books in
Print for a free listing at www.bowkerlink.com
Several other forms
(LCCN, CIP, SAN) are optional but recommended. In
his book, The Self-Publishing Manual (available
from us or your local bookstore), Dan Poynter
discusses forms at length and provides assistance
in completing and filing them.
should I have you complete these forms for my
You can save some
money by doing them yourself, but if your time is
limited you may not want to spend it filling out
forms and answering arcane questions. We can do it
faster because we've filed so many forms, and your
time might be better spent writing another book.
do I know if I need editing?
Most writers don't
know if they need editing. They're too close to
their work to see the flaws. That's why we
encourage writers to have us evaluate their work,
and why we keep our fee for evaluation so low. We
offer a thorough and professional evaluation for
$250 ($350 for books over 100,000 words in length).
We provide a detailed, multi-page analysis of a
book's content, structure and sales potential. If
we think that a book needs editing, we'll do a free
sample edit of a page or two along with a bid to
edit the rest.
do I know if an editor is qualified to edit my
editors are not required to be licensed. Anyone can
say he or she is an editor. References are
important, and a degree in English is a sign of
language skill, but nothing beats a sample edit and
a chat by phone or in person. We frequently provide
sample edits from more than one qualified editor
and point out the differences in style and
approach, because a sympathetic working
relationship between author and editor is vital to
the creative process.
do I get my book into large bookstore
Each chainstore has
a slightly different preference. For instance,
Barnes and Noble likes to order through their
preferred wholesalers, though the Community
Relations Coordinators at each store also have the
power to buy direct from the author or publisher.
(Please note that this latter method has sometimes
caused enormous delays in payment!) You can also
present your book to the corporate offices in New
York in hopes of setting up a separate account.
should review copies be sent to?
We recommend that
review copies be sent to Kirkus Reviews, Booklist,
Library Journal, Publishers Weekly, and Choice.
Reviews and listings in these prestigious "trade"
publications are seen by thousands of journalists,
other prospective reviewers, library book buyers,
bookstores, schools, literary associations, as well
as the reading public.
should also be sent to large-circulation newspapers
and magazines: the New York Times Review of Books,
the Washington Post Book World, the Miami Herald,
the L.A. Times, the Cleveland Plain Dealer, the
Detroit Free Press, the Chicago Tribune, the Denver
Post, Newsweek, Time and People.
One third of your
review copies (or more) should be sent to
publications whose scope includes the subject of
your work. A chronicle of the development of
supersonic aircraft, for example, should be sent to
Aviation History Magazine, while Sports Illustrated
might be inclined to review your biography of a
famous athlete, and Architectural Digest your study
of Victorian restoration techniques.
Cypress House a printer?
No. Cypress House
is a print broker. We work with major book
manufacturers in the US and around the world to
provide you with quality printing and binding at
competitive prices. We fine-tune your
specifications, comparing turn-around time, print
options (such as text stocks, spot varnish or foil
stamping or die-cutting), geographical location (to
save on freight costs), and price. We then review
all materials going to the printer, prepare a
detailed work order, review the cover and text
proofs, and track your books from the printer to
their destination. Because we've been brokering
printing for close to fifteen years, we have
developed excellent relationships with our print
many copies should I print?
We tend to be
conservative in this regard. While the unit cost of
a 10,000 copy press run is significantly lower than
the unit cost of 1,000 copies, if you wind up with
7,500 unsold copies in your garage, unit cost
savings are meaningless. On the other hand,
printing fewer than 500 copies is usually not
cost-effective. Before we suggest an optimum press
run, we like to know as much about your publishing
plans and marketing strategy as
I print in hard cover or
This is up to you,
of course, but bear in mind the following:
(1) It costs more
(between $1 and $3 per copy depending on quantity
printed) to publish in hardcover and hard cover
books do not sell as well as paperbacks.
(2) Hard cover
books retail for more (around $10 more per copy)
than paperbacks. More money can be made on hard
(3) If a book sells
well in hard cover, it will have even stronger
sales in paperback, or you can license the
paperback rights, but licensing hard cover rights
for a previously published paperback book is quite
Cypress House a Vanity Press?
Absolutely not! We
are book packagers and print brokers. We provide
typesetting, design, consultation on marketing and
promotion, and editorial services to authors,
publishers and self-publishers around the country.
One of our specialties is helping folks launch
their own publishing company. For selected titles,
we also offer packaging and distribution under our
Cypress House or Lost Coast imprints. (We are also
a royalty publisher under our QED Press imprint,
specializing in health and healing
We do quality work
at a fair price, while a vanity press does poor
work at an exorbitant price! Cypress House books
have been reviewed in Publishers Weekly, Library
Journal, American Bookseller, Choice, Kirkus, NAPRA
and many other trade and retail magazines. Ads for
Cypress House appear in The Writer, whose staff
refuses to accept ads from vanity publishers
because they "don't feel there is a way to protect
writers from the shoddy practices that go
We charge a
fraction of what a vanity press charges and yet,
unlike them, we do not retain any rights or derive
royalties from the sale of your book. When you
publish with us, all rights and inventory belong to
you. Nor are you locked into having us handle every
aspect of the publishing process. Although we are
pleased to design covers, provide editing, and
assume marketing and other publishing
responsibilities, you are not obligated to have us
do so. Shop around and compare prices and the
quality of service delivered.
In Persist and
Publish by R. E. Matkin and T. F. Rigger,
University Press of Colorado: "Vanity and subsidy
presses charge top dollar for their services. A few
years ago, we ran a comparison which showed that,
for a 285 page book, softcover, 2,000 copies, a
subsidy press would charge $12,000. Working with a
book manufacturer, the identical book bids came in
at less than $8,000. And the subsidy publisher had
the nerve to say that they were sharing the cost of
production--the $12,000 was only half the
agree! In The Self-Publishing Manual (10th Ed.) Dan
Poynter, who has recommended us to many authors who
have become our clients, writes: "By definition, a
vanity press takes advantage of misinformed
authors. What vanity publishers have done to the
many authors that I have talked to, I call fraud.
What you do want should be called book packaging or
co-publishing. But, even the worst offenders don't
call themselves *vanity* publishers.
is meant by camera-ready?
Some people think
that camera-ready means a finished manuscript, but
printers mean something entirely different when
they refer to camera-ready copy. A book is
camera-ready if every page is typeset and formatted
on a page exactly as it will appear in the printed
book, which means true quotes rather than inch
marks, true em and en dashes rather than hyphens,
running headers and footers (with odd-numbered
pages on the right side and even-numbered pages on
the left), crop marks to indicate trim size, and
type resolution and density optimized.
is the difference between a distributor and a
A distributor sells
books to the trade via a team of sales reps who
visit accounts around the country. The distributor
takes a percentage of the sale, usually between 25%
and 30% of the net invoice. A wholesaler is a
passive middleman, selling books to stores, special
markets and libraries on a non-exclusive basis. It
gets confusing sometimes, because several
wholesalers use the term, "distributor," in their
types of marketing and promotion do I
A marketing program
may provide minimal or comprehensive coverage.
What's best depends on the book, your goals, and
the amount of time and money you can
For starters, we
recommend creating media materials (eg., a press
kit) and sending thirty advance copies of your book
to prospective reviewers, with follow-up via phone,
fax or mail. Then do three mass mailings chosen
from the selection offered by PMA (Publishers
Marketing Association). Reviews and mailings bring
your book to the attention of journalists,
librarians, booksellers, literary associations and
the reading public.
It's important to
schedule as many book signings, media appearances
and speaking engagements as you can. Advertising,
too, is invaluable in a complete promotional
campaign, using print media, radio, TV and the
Internet. An extensive marketing effort would also
include outreach to book clubs, book wholesalers
and distributors. Consider writing a synopsis for
evaluation by TV and film producers, and pursuing
the sale of other subsidiary (reproduction) rights.
Outreach to bookstores, libraries and associations
via telephone, broadcast e-mail and broadcast fax
can also be very effective.
won't you send me a sample book?
Because every book
we produce is different, we cannot send you a
sample of a "typical" book. We encourage you to
browse our catalog and purchase a book we've
produced. The money you spend supports other
independent presses, and you know you're not
getting a specially-produced "sample." All our
books come with a money-back guarantee! You can
also visit us and browse our shelves.
are galley copies, pre-publication copies, and
Galley copies are
copies of the finished, camera-ready pages sent to
reviewers. Pre-publication review copies can be
galley copies, or quick-printed, paperback copies
of your book (usually with a simple type-only
cover). Advance copies are finished copies of your
book which are sent out to reviewers in advance of
the publication date.
a blueline or silverprint?
A blueline is a
proof made by exposing a negative to
photo-sensitive paper. The type and graphics are
blue (and disappear if you leave the proof sitting
on a sunny windowsill!) Although changes can be
made at this stage, only minor, absolutely
necessary corrections should be considered; more
extensive changes are costly and may result in your
book being bumped from the printer's schedule.
Printers usually allow one or two days to turn
around blueline and cover proofs.